Vita Gazette

News from Italy

The new Alfa Romeo Milano: will arrive after the summer

by Alessandro Romano

Vita gazette – The sports car is hybrid and electric. The first Alfa produced outside Italy will hit the roads after the summer. It’s called Milano, but it will be produced in Poland. “A car called Milano cannot be produced in Poland”, says Made in Italy minister Adolfo Urso. Alfa Romeo does not comment.

A new generation of Alfisti is ready to welcome Alfa Romeo Milano. The new Milano is 4.17 meters long, 1.78 m wide, and 1.5 m high. The front is particularly expressive, with the grille featuring the Alfa Romeo logo moved to the bonnet and a new interpretation of the Trilobo defined as “Progress”, which has the Biscione obtained by subtraction of volumes. Alongside this, the subtle motifs of the adaptive full LED Matrix headlights are integrated, where the 3+3 scheme, introduced again on the Alfa models with the arrival of the Tonale, is revived. The C-shaped recess that converges towards the centre starting from the light signature also integrates the daytime headlights in the lower part, while the lower part of the bumper is crossed by a grille and two vertical air intakes. The overhangs are very limited, with two ribs that cross the side, one on the belt line and one in the lower part of the doors, where there are some matte sports finishes. The wheel arches embrace wheels with a specific design, while at the rear, we find a truncated tail that recalls that of the Giulia TZ.

The Milano is a crucial model because it will bring Alfa Romeo back to the B segment of medium-sized cars, the most purchased in Europe, which it has abandoned for six years.

The price is not yet official, but expect a price list that starts at around 28,000 euros for the 136 HP petrol hybrid version and 40,000 for the electric one, which will be powered by a 54 kWh battery with a declared autonomy of 410km. The most relevant aesthetic features are the original design, sporty front with full LED headlights and truncated tail. The Milano will be the only model in the current Alfa Romeo range (and the first in its history) not to be produced in Italy. The older sister, Tonale, is assembled in Campania, in Pomigliano, while Giulia and Stelvio are born in Cassino. The B-SUV, however, shares the mechanics with the Fiat 600 and Jeep Avenger and will be built in Poland, in the Stellantis factory in Tychy.

The first to debut will be a version called the top-of-the-range Speciale (always hybrid or electric). Later, an all-wheel-drive Alfa Romeo Milano, which will be called Ibrida Q4, is also expected.

From now until 2026, Alfa Romeo plans to produce other models, one per year. The new generation of Stelvio will debut in September 2025 and be followed in March 2026 by the new Giulia.

The minister of Made in Italy said, “A car called Milano cannot be produced in Poland.”

The Minister of Made in Italy, Adolfo Urso, criticized the new Alfa small SUV, speaking at a meeting in Turin for the inauguration of the House of Made in Italy.

“A car called Milano cannot be produced in Poland. This is prohibited by Italian law, which 2003 defined Italian Sounding as a law that provides information that must not be given that misleads the consumer. Such indications would be fallacious and explicitly linked to geographical indications. Therefore, a car called Milano must be produced in Italy; otherwise, a false indication is given, which is not permitted by Italian law.”

What the law says

Minister Urso cites law article 4, paragraph 49, of Law no. 350/2003, article 517 of the penal code, which regulates “Importation and exportation for marketing purposes or the marketing or commission of acts aimed unequivocally at the marketing of products bearing false or misleading indications of origin”.

The law was created to protect all types of goods produced in Italy from counterfeiting. The law says that “it constitutes a false indication, even if the foreign origin and provenance of the products or goods are indicated, the use of signs, figures, or anything else that could lead the consumer to believe that the product or goods are of Italian origin including the fallacious or misleading use of company trademarks”.

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