News from Italy
Made in Italy is celebrated: April 15 is the National Day dedicated to Italian excellence. It is celebrated every year on April 15, the Day of the birth of Leonardo da Vinci, a symbol of Italian genius and creativity. Leonardo Da Vinci’s Vitruvian Man was chosen as the symbol of this Day.
April 15 is National Made in Italy Day. The initiative was created to enhance “Italian know-how”, recognising Made in Italy as a social role because it represents its identity heritage besides contributing to the territory’s economic and cultural development. Established with the bill of the same name, it celebrates every year on the anniversary of the birth of Leonardo da Vinci, the greatest genius in history, the symbol of the meeting between art, science and innovation.
A rich calendar of events will continue until the end of April, including exhibitions, workshops, concerts, conferences, recreational activities, sporting and culinary events, and visits to factories and open houses in companies, where visitors and students will be able to create the products and food excellences of our territory.
This will be a genuinely national day, with all the Italian regions as its theatre and offering a showcase to the sectors of fashion, furniture, nautical food, hospitality, and all the supply chains that have made our nation great.
The second edition of the National Day of Made in Italy will be on April 15, coinciding with the anniversary of Leonardo da Vinci’s birth, which took place on April 15, 1452. An institutional event, established with the framework law of Made in Italy, aimed at enhancing and promoting the productive, cultural and creative excellence that distinguish the identity of our country in the world. The 2025 edition, explained the Ministry of Enterprise in a note, includes the realisation of almost 600 events in Italy and the world, an increase of 30% compared to the previous year. These events will range from artisanal workshops to high-level business conferences, with initiatives in all five continents, “as evidence of the growing participation and widespread involvement, also abroad, of companies, institutions and associations”. “On the occasion of Made in Italy Day, we celebrate an identity heritage of extraordinary importance for our society and our economy: Italian manufacturing excellence, admired and sought after throughout the world. Supporting Made in Italy also means developing technical professionalism and strategic skills to face the challenges of new markets”, said the Minister of Education, Giuseppe Valditara, on social media.
As a member of the global community, your role in promoting Italian identity is crucial. The National Made in Italy Day is a moment of celebration and an opportunity to reflect on the future. In an increasingly globalised world, defending the Italian productive identity becomes a central challenge. Promoting sustainability and innovation and training new generations can ensure a long life for our productive and cultural heritage.
Ultimately, April 15 represents a true celebration of Italian beauty, quality and creativity, which deserves to be known and experienced by everyone.
You can click here to find out about all the events near you and how you can participate.
https://www.mimit.gov.it/it/made-in-italy/giornata/agenda
