Vita gazette – Those who give to charity with commercial products will have to do so transparently, clearly explaining how much of the proceeds will go to charitable purposes under penalty of fines of up to 50 thousand euros for influencers.
The approval from the Council of Ministers comes after the “Pandoro case,” which involved the influencer, who had already been fined and is now under the scrutiny of the judiciary, investigating aggravated fraud. The bill “ensures clear and non-misleading information,” said the Minister for Business and Made in Italy, Adolfo Urso. “We will have to ask for precautionary measures such as the inhibition of any commercial activity and the seizure of social media,” commented the Antitrust.
The Council of Ministers has given the green light to a bill which, explains the Minister for Business and Made in Italy, Adolfo Urso, “ensures clear and non-misleading information” and which comes after the Pandoro case of Chiara Ferragni, already fined by the Antitrust and now under the scrutiny of the judiciary investigating for aggravated fraud.
Urso specified the purpose of the proceeds, but the share or amount intended for charitable purposes must be indicated on the products through stickers.
Obligations and fines
Before putting the product on the market, it will be necessary to inform the Antitrust, which is also responsible for sanctions, starting from 5 thousand and reaching up to 50 thousand euros. Half of the proceeds from the fines will go to charity.
Furthermore, the sanctions must also be published on the sites of the producer or professional who violated the obligations and, therefore, those of the influencers. The bill excludes both third-sector and religious bodies.
The antitrust authority added, “We will have to ask for preventive measures such as inhibiting any commercial activity and seizing its social networks to prevent it from committing other crimes. “