Vita gazette – Twitter has rebranded. On Twitter, the bird logo was replaced by a new X-shaped logo. Elon Musk also changed the company name to X and said it was “a change that needs to be made already”.

Elon Musk’s biggest dream has come true. Twitter owner Elon Musk said he wants to use the letter “X” instead of the bird logo, which is the symbol of Twitter. Musk also said in a Twitter statement that the logo will change throughout the day. As Musk pointed out, the x.com website also redirects directly to twitter.com. Twitter has now morphed into a super app; X. Musk is reportedly looking to create a WeChat-like “super app” in China.

So what is X, and what does it offer?

Acquired by Elon Musk in September 2022, Twitter has entered the path of radical change that has been expected for months. As part of Elon Musk’s vision of a super application called “X”, Twitter transformed into X.

The transformation began with Elon Musk’s first signals on July 22, 2023. He explained that if a “proper logo” is designed, the transition to X will be made. This transformation officially began on July 24.

In the statement made by the company, the following views were expressed:

“X is the future of unlimited interaction centred around voice, video, messaging, payments/banking, creating a global marketplace for ideas, products, services and opportunities. Powered by artificial intelligence, X will connect us all in ways we’ve imagined.

Its fans and critics have pushed Twitter to dream bigger, innovate faster, and realise our great potential for years. X will do this and more. We’ve seen the X take shape with our rapid launches over the past eight months, but we’re only just getting started.

There is absolutely no limit to this transformation. X will be a platform that can deliver it all. Elon Musk and I look forward to working with our teams and each of our partners to bring X to the world.”

X: The story

The relationship between Elon Musk and X predates the Twitter purchase, even years ago. Musk, Harris Fricker, Christopher Payne and Ed Ho acquired the “x.com” domain name for their online banking venture in 1999.

While this initiative later created PayPal, the rights to x.com were also transferred to PayPal. However, in 2017, the domain name was repurchased by Musk. After this purchase, Musk said, “It has sentimental value to me.” He used his words.

However, the purpose and future of this domain name only started in 2022 when Musk got tired of Twitter. The first rumours were that Musk would build his platform and place it on x.com.

During the Twitter takeover period, these rumours became even more concrete. This time, however, Musk intended to buy Twitter and switch to x.com. This movement began to occur starting on July 23rd.

“The Global Town Square”

The company’s CEO, Linda Yaccarino, explained that the rebranding of the brand is an exciting opportunity:

“Twitter has had a huge impact and changed the way we communicate. X will go further and transform the global city square.”

The phrase “global city plaza” was used as one of Elon Musk’s goals for the platform when he took to Twitter. Musk said the discussion environment, which he said was polarised between “far right” and “far left” on social networks, aimed to open up to a wider variety of ideas.