Written messages disappear from Baci Perugina cards, and QR codes are coming to listen to romantic audio and share them with your significant other.

On the upcoming Valentine’s Day, love phrases will disappear from Baci Perugina and be replaced by a QR code, allowing you to listen to short sentimental audio content. The unique edition sweets include 20 love notes, accessible by a QR code. For the first time, Baci Perugina will replace their famous paper messages with modern technology. Titled “Senti l’Amore” – which in Italian means “Feel the love” as well as “Listen to the love” – ​​the audio initiative is integrated into illustrations by Antonio Colomboni.

Inside the chocolates, 20 different author phrases will be available. Each QR code will be associated with an image to stimulate the sense of sight in addition to hearing. These pop-inspired illustrations, created by the artist Antonio Colomboni, anticipate and recall the content of the audio. Once you frame the QR code on the scroll with your smartphone, a window displays a voice message lasting a few seconds. You can also share the audio with your better half at the end of listening.

For years, the brand has been committed to celebrating Valentine’s Day with special editions of its chocolates. For example, in 2009, consumers’ romantic phrases were selected for the first time. The 2014 special edition featured sentimental phrases by singers and celebrities on the scroll, including Laura Pausini, Emma, ​​Tiziano Ferro and Luciana Litizzetto. The 2017 one was the first “polyglot Valentine’s Day”, with aphorisms translated into 9 different dialects. The combination of chocolate and fashion dates back to 2021 and 2022 (on the occasion of the celebration of the brand’s centenary): some quotes from the stylists Domenico Dolce and Stefano Gabbana appear on the scrolls.