by Alessandro Romano

Ferrari will unveil its first fully electric vehicle, the Luce, to the public tomorrow (Saturday, May 30) at the Vela di Calatrava complex in Rome’s Tor Vergata district.

Priced at €550,000, the four-door, five-seat Luce was jointly designed by Ferrari’s Centro Stile and LoveFrom, the creative collective founded by former Apple Chief Design Officer Sir Jony Ive. Powered by four electric motors producing a combined 1,050 horsepower, the vehicle accelerates from 0 to 100 km/h in 2.5 seconds and reaches a top speed of 310 km/h.

The Luce is the first fully electric Ferrari to be produced entirely at the company’s Maranello facility. Measuring more than five meters in length and offering seating for five occupants, it marks a significant departure from the two-seat sports cars that have long defined the brand. First customer deliveries are expected in the fourth quarter of 2026.

Ahead of its public debut, Ferrari presented the Luce to key Italian institutions, including President Sergio Mattarella and Pope Leo XIV. The week of events in the Italian capital coincides with the anniversary of Ferrari’s historic victory at the Rome Grand Prix on May 25, 1947, achieved by driver Franco Cortese.

The vehicle was first introduced to the press on Monday at the same futuristic venue. Saturday’s public event will be free of charge, although registration through a dedicated website is required. Activities will run from 4:30 p.m. to 10:30 p.m., with a special light show scheduled inside the structure at 9:00 p.m.

Controversy

The Luce has drawn criticism from investors, politicians and former Ferrari chairman Luca Cordero di Montezemolo. Montezemolo warned that the model risks undermining the heritage of the legendary marque and even suggested removing Ferrari’s iconic prancing horse emblem from the vehicle.

Italian Deputy Prime Minister and Transport Minister Matteo Salvini also voiced strong criticism, writing on X that the car does not look like a Ferrari and questioning what founder Enzo Ferrari would have thought of the design.

Ferrari, however, has positioned the Luce not as a replacement for its existing models but as an addition to its current lineup of internal-combustion and hybrid vehicles.