Vita Gazette

News from Italy

Italy says “goodbye” to Dominos

Vita gazette – Domino’s Pizza goes bankrupt and closes all Italian stores. American fast food giant gave up in the face of Italy’s traditional pizza preparation and eating culture. And it declared bankruptcy and closed its last store in Italy.

When we think of pizza, the first thing that comes to mind is Italy. But more importantly, delicious pizzas made by the skillful hands of Italian masters are served by cheerful waiters. Pizzas are great, but with whom and how you eat is more important in this country… Long hours spent with family, friends, joy and laughter… So Pizza and Pizza table culture is unique to Italy…

Domino’s arrived in Italy in 2015, when it has more than 12,000 stores worldwide. In a country with such a beautiful, traditional culture that is still preserved, the fast food giant tried to make room for itself with the chains it established in Italy. He also used “all-Italian” ingredients for this, including “100 percent tomato sauce and products like mozzarella cheese, Prosciutto di Parma, Gorgonzola, Grana Padano, and Mozzarella di bufala Campana.”

But there was something they didn’t count on. The Italians still kept their traditional culture, they had chefs, waiters and pizza restaurants that they considered family. There were also places to sell pizza slices in every neighbourhood. And all of these started to be served to homes during the pandemic period.

In other words, during the Covid period, they lost the opportunity they would have taken with the advantage of home service because of this sense of belonging and cooperation.

In the post-Covid opening period, their chances have dwindled as Italians and tourists return to local Italian pizza restaurants. And Dominos’s Pizza had to say “goodbye” to Italy…

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