Vita gazette – Fiat, which continues to be the colourful dreams and hopes of our lives, stops producing grey cars. Adopting the philosophy of “Goodbye to the grey”, the brand reflects the radiant colours of Italy on the Fiat, one of the country’s most important symbols.

Fiat has decided to produce grey cars no longer starting from next July 4, the launch day of the new Fiat 600e. The brand of the Stellantis group has therefore chosen to launch a new range of colours inspired by the sun, sky and land of Italy.

Stop making grey cars. The decision was made to enhance the importance of colours, embodying the Italian lifestyle and reaffirming the value of the brand’s Nuova Dolce Vita. Italy is linked to bright colours, such as the Italian Sea, the Italian Sun, the Italian Land and the Italian Sky. These landscapes provide Fiat with a lot of inspiration for its cars.

It is the first car manufacturer to take this revolutionary decision, starting with the new Fiat 600e. Space, therefore, for colours that recall the Italian Dolce Vita, which are already available with the Nuova 500, 500 Hybrid, Panda and Tipo models: Gelato White Blue Painted Blue, Venice Blue, Italy Blue Sicily Orange, Paprika Orange, Passion Red, Green Forest, Rose Gold and Black Cinema.

“We broke the rules: we decided to stop producing grey Fiat cars. It is a demanding and disruptive choice which aims to strengthen further Fiat’s leadership as a brand of joy, colour and optimism. Italy is the country of colours and, starting today, also of Fiat cars,” said Olivier Francois, CEO of Fiat and global chief marketing officer of Stellantis. “Fiat wants to inspire people to live with optimism and positivity – he added – and this will also be one of the missions of the new Fiat 600e, the electric car for families and friends”.