Vita gazette – Japanese ice cream brand Cellato has nabbed a Guinness World Records title by creating the world’s most expensive ice cream.

According to the Guinness World Records website, a serving of the delicious flagship treat named Byakuya costs a staggering 873,400 Japanese yen (352,436 in Philippine pesos), “which would also be enough to buy a secondhand car”.

The inflated price is due to the ingredients, which include rare white truffle grown in Alba, Italy, priced at 2 million Japanese yen (nearly £12,000; $15,192) per kg, Parmigiano Reggiano and sake lees.

Cellato, however, still needs to be finished, even after the world record. After that, the brand plans to release products with other combinations of the finest ingredients, such as Champagne and caviar.

The Tuber magnate-Piedmont White Truffle is found in the Langhe and Montferrat regions of the Piedmont region in northern Italy and most famously in the countryside around Alba and Asti. Acqualagna, near Urbino, in the north part of the Marche, is another centre for the production and commercialisation of white truffles, and its annual festival is one of the most important in Italy.  White truffle has also been recorded in Molise, Abruzzo, the hills around San Miniato in Tuscany, and the Istrian peninsula.

White Alba Truffle – Piedmont White Truffle (Tuber magnatum) is the world’s most expensive truffle, reaching over €3,000 per kilo. The White Truffle market fair (Fiera del Tartufo) organisation is held every year in the autumn (October-November) in Alba, Italy. In 2001, Tuber magnatum sold for US$2200 – US$4800 per kg. In December 2009, it was recorded that it was sold at 14,203.50 USD / kg. The record price paid for a single White Truffle was US$330,000 (at an auction in the USA in 2007) for a 1.5kg Tuber magnate by Macau casino owner Stanley Ho.